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Our philosophy

Our responsibility as a brand. (And as humans living on this planet:-) )

1. Uphold Human Rights Ensure healthy+safe+fair working conditions.

2. Social Justice Ensure equal opportunities for everyone

3. Protect Nature Use non-toxic and animal-friendly resources. Use organic & natural resources responsibly.

4. Act Climate Friendly Save energy. Use renewable energy. Save water. Produce locally. Cause less waste.

5. Reuse Use recyclable and renewable materials. Recycle. Upcycle. Support a circular economy.

6. Support The Culture Support local traditions & communities, democratic politics and eduction in developing countries.

7. Transparency Provide transparent & true insights into our company and supply chain. We choose certified suppliers whenever possible.